Sara Phillips, ABC Environment, 14 Mar 2012:
For the message about climate change to be received and understood it
needs to arrive in as many different forms as possible. Science, yes.
But also climate change as a technological advance; a business
opportunity; an economic reformation. Artists need to be recruited to
paint climate change; writers need to write about climate change; it
needs to be shown through interpretative dance. The message needs to
come from different voices from all aspects of our diverse society:
sports stars; comedians; accountants; ethnic leaders; church leaders;
doctors; lawyers; professional associations.
These messengers, like the scientists at the BoM and CSIRO, need to
communicate on repeat: the same message, slightly new format, over and