Same message, slightly new format, over and over…..

Extract from:

Sara Phillips, ABC Environment, 14 Mar 2012:

For the message about climate change to be received and understood it

needs to arrive in as many different forms as possible. Science, yes.

But also climate change as a technological advance; a business

opportunity; an economic reformation. Artists need to be recruited to

paint climate change; writers need to write about climate change; it

needs to be shown through interpretative dance. The message needs to

come from different voices from all aspects of our diverse society:

sports stars; comedians; accountants; ethnic leaders; church leaders;

doctors; lawyers; professional associations.


These messengers, like the scientists at the BoM and CSIRO, need to

communicate on repeat: the same message, slightly new format, over and